Segmentation

Segmentation is the way in which we describe how the audience is split up into different sections, dependent on their interests in particular genre and their lifestyle. In the poster for Rollin' with the nines, we can say segmentation has been used as firstly, in the first poster we see one of the female characters used which in turn would attract women, as they feel as though they can relate to or feel more accepted to watch a gangster film as the general expectation for the target audience would be male, as it is a male associated movie. In the second poster segmentation has been used once again, but this time it has been done through the use of how the male characters are presenting themselves with guns, from a low angle POV, we feel intimidated but intrigued to know what is happening - which I feel when would find appealing more than women as they generally enjoy violence more than women. Segmentation is used to identify all types of audience types and is used so that every type of person can enjoy this movie, hence why I feel they have made more than one poster so that a range of different people can see it and feel as though they can relate and find the poster interesting.